Political Communication in the Global Age - Does political advertising Essay

Political Communication in the Global Age - Does political advertising undermine or support democracy - Essay Example Most of their competitive campaigns include huge numbers of advertisements and negative appeal. Such campaigns can overwhelm voters. It makes them think these communications are manipulative and may turn them off. However, at the same time, such communications and campaigns are responsible for giving people access to information, keeping them up to date and engaged, it mobilizes them, gives them choice, gives them freedom, help those who are politically unsophisticated and bring many other advantages that positively impact democracy. Political advertising supports democracy by giving people choice and access to information as it is but to enable it to facilitate order and democracy even more, it should be driven by some regulations. More research needs to be carried out to identify gaps in political advertising versus democracy. When customers are in the process of making a decision about a commercial product – whether to buy it or not; they need to have information about that product. Better yet, they should be able to engage and interact with the product to get a better idea about it. In my opinion, having this information makes these customers powerful and facilitates decision-making. However, whether this decision is the â€Å"best† one or not is unclear until customers actually start using a product after purchase. Similarly, before voting, customers might need relevant information to be able to vote. At the same time however, well-equipped and even better funded candidates and political parties can devastate the voter with their political advertising campaigns that may include negative, competitive and attack ads. This paper will look at the arguments for and against political advertising and its relationship with democracy. It will then conclude whether political advertising undermines or supports democracy. To give readers a head start, the following section will explain what political advertising is and how, as a marketing tool,

HRM Essay Example | Topics and Well Written Essays - 2000 words - 5

HRM - Essay Example According to the organization, the employees should be highly engaged within the system as this would increase their work efficiency. The employees of the airline are aware that the organization is not only concerned about the satisfaction of the customers, but also about the employee security. SouthWest Airlines provides high job security to the employees to ensure their long term interest in staying with the organization. The compensation policies of the organization include heavy usage of collective payment for the performance. This policy is highly attractive for motivating the employees. The organization aims at hiring the candidates with the highest potential in order to improve the overall efficiency. Providing them with the appropriate training and development programs help them in adapting to the organizational culture, understand the pattern of job and finally, perform better. American Express Train is the member of the international niche of forty air links that perform th e task of carrying the flying passengers from and to the airports. It is renowned in terms of human resource and maintenance of employee relations. The human resource policies of AET are similar to the policies adapted by South West airlines to some extent. Although both the organizations possess different set of business strategies, yet the human resource policies for meeting the goals and objectives of the organizations are similar. Thus, the alignment of the human resource policies and practices with the business strategies is very important for improving the performance of the organization. As the economic environment is evolving in a rapid manner, the change results in the shift of demands of customers and investors along with increase in the product and market competition. For competing successfully within the environment, the organizations require to improve their performances constantly by means of cost reduction, product innovation, process innovation and improvement in pro ductivity as well as product or service quality. Performance of an organization consists of a broad concept including efficiency, productivity, effectiveness and competitiveness. Most of the researches have been done on the impact of the human resource management on the performance of an organization. In the year 1997, there had been a research conducted by Paauwe and Richardson which had encompassed thirty various studies in order to establish a relationship between the range of HR practices and the human resource management outcomes like, motivation, employee satisfaction, absenteeism, commitment and turnover. It had also focused on the relationship between these human resource management outcomes and the performance outcomes in the organizational level like, research and development, productivity, quality, customer satisfaction, profit and many other factors. Research has also been done related to the theories of human resource management and performances and the ways in which th ey are linked with each other. Organizational performance is based upon the effectiveness with which the services or products are being offered to the customers. The human resources of the organizations are responsible for designing, producing and delivering these services. Thus, the organizational performance is highly dependent upon the human resource management policies of the system as these policies determine the individual performances of these employees (Thussu and Freedman 22; Ruppel